Startup Blog

Prioritize Your Top 20% of Clients

Prioritize Your Top 20% of Clients

Maybe you’ve heard it referred to as the Pareto Principle or the 80/20 rule. Focusing on your top 20% of clients isn’t a new concept, but it’s one that’s often forgotten or ignored. Prioritizing your top 20% of clients allows your small business to optimize revenue,...

Five Free AI Tools for Small Businesses

Five Free AI Tools for Small Businesses

Artificial Intelligence certainly isn’t the death knell many predicted. If harnessed correctly, it’s much more a tool than a threat. Below I’ve outlined FREE (mostly, at least in the beginning) AI tools which I’ve tested and recommend to small businesses. 1....

5 New Year’s Resolutions for Small Businesses

5 New Year’s Resolutions for Small Businesses

Making and keeping business resolutions for the coming year is a powerful strategy that can propel your toward greater growth and success. In an ever-evolving business landscape, adaptability and innovation are key. Now is the perfect time to review 2023’s results and...

Year-end tax tips for small businesses

Year-end tax tips for small businesses

For the small business owner, tax season can be hair-rippingly stressful, and the prospect of shelling out a load of money to the government is not a pleasant one. To keep your hair in place, you have to be smart with how you tackle business tax preparation. Even...

Hiring and Retaining Gen Z in the Workplace

Hiring and Retaining Gen Z in the Workplace

I’m solidly Gen X (who cares, whatever) and have for decades worked with various generations including some Silent Gens, many Boomers, scads of Millennials, and now, Gen Z. A few years ago, I started to work with my first clients from Gen Z who were entering the...

A Lesson in Business Building: The Spider and The Fly

A Lesson in Business Building: The Spider and The Fly

Fall is upon us. I don’t even have to look outside. The scent of pumpkin spice is in the air, from craft beers and lattes to candles and tempting treats. It is a veritable bonanza for many small businesses smart enough to cash in on our seemingly insatiable appetite...

The high cost of customers

The high cost of customers

When I ran my own business, I had lots of customers. Truth be told, some were better than others, not just in terms of our working relationship, but their value to my company. Customers cost money, and while you may think that new customers are the way to build a...

3 Interviewer Mistakes Entrepreneurs Can Avoid

3 Interviewer Mistakes Entrepreneurs Can Avoid

Take a second to answer the below questions. Are you human? Does your heart beat? If you answered yes to both questions, chances are you stink at both sides of interviewing. And you're not alone. Interviews are unnatural. They aren’t normal for human physiology....

Four Mid-Year Checkpoints for Small Business Owners

Four Mid-Year Checkpoints for Small Business Owners

We’re halfway through the year and now is an important time for business owners to reflect and set a course for the remainder of 2023.  It’s easy to get bogged down worrying about the challenges facing the economy, but as with all turbulence, a little empathy and...