Dab Neeg Zoo:
Tom Kuv, Inc.

 

Tom kuv khaub noom logo.

Deborah Tuggle yog tus neeg teb xov tooj ntawm ob qhov tagnrho-natural, cov ua noj ua haus organic lag luam nyob hauv lub nroog ntawm Lakewood, tsuas yog sab qab teb ntawm Tacoma. Friday's Cookies yog cov kab gourmet thaum Tom Kuv, Inc. muab cov ncuav ci ci luv luv thiab cov khaub noom khov ua pob uas siv tau rau ci.

Deborah tau cuv npe hauv xeev cov kev lag luam cog qoob loo hauv xyoo 2016, sib txuas nws nrog National Center for Economic Gardening thiab nws pab pawg ntawm kev tshawb fawb txog kev lag luam, thaj chaw cov ntaub ntawv xov xwm (GIS) thiab cov kws tshaj lij lag luam digital.

Ib qho ntawm nws lub hom phiaj kev lag luam tseem ceeb yog nthuav thiab ntxiv rau nws cov neeg siv khoom lag luam uas thaum lub sij hawm feem ntau yog lub khw muag khoom noj hauv zos uas tau yuav nws cov khoom lag luam ntiag tug-cov khoom qab zib tsis siv nws cov khoom lag luam.

Pawg Tshawb Xyuas Kev Tshawb Fawb Hauv Tebchaws (NSRT) rau Economic Gardening sau txog peb daim ntawv xa mus rau nws txoj haujlwm:

    1. Muaj Cov Khoom Muag Zoo Ua Si: Ib tug tswvcuab ntawm pawg tau tsim ib daim ntawv qhia txog tus neeg ntawm nws tus neeg siv khoom tam sim no, tshuaj xyuas cov pej xeem ntawm lub khw muag khoom cov neeg yuav khoom. Cov neeg siv khoom lag luam no tau dhau los ua kev nplua nuj ntau dua li thawj qhov kev xav. Siv cov cuab yeej ntawm GIS, tus kws pab tswv yim tom qab ntawd txheeb xyuas lwm thaj chaw nyob ib puag ncig lub teb chaws uas muaj tib cov neeg ntawm cov neeg lag luam zoo ib yam li cov neeg muag khoom uas muab kev pab rau cov neeg siv khoom no. Deborah tau txais 253 cov npe yuav khoom hauv khw muag khoom nws tau hom phiaj, uas suav nrog cov khw muag khoom, cov qhab nia qhab nia, qhov chaw nyob hauv lub vev xaib, cov npe ntawm cov tib neeg yuav tsum tau hu nrog rau lawv cov xov tooj thiab email chaw nyob.
    2. Kev Lag Luam Kev Lag Luam thiab Kev Txawj Ntse: Lwm tus tswv cuab ntawm pab pawg tau tshawb nrhiav qhov kev tshawb fawb uas tau saib txog qhov tshwj xeeb tshaj tawm cov khw muag khoom noj khoom haus kom pom cov chaw uas muaj peev xwm nthuav dav, xws li cov khoom noj khoom haus xa lossis cov ntu uas tau nyiam ua cov organic. Nws kuj tau txheeb xyuas thiab txheeb xyuas lub tuam txhab cov neeg sib tw tseem ceeb kom Deborah tuaj yeem ua qee qhov kev ntsuas thiab tsom mus rau kev coj ua zoo tshaj plaws, xws li yuav ua li cas lub tuam txhab yuav tsum tau muab tso rau hauv kev ua lag luam, yuav ua li cas siv kev tawm suab thiab hom zej zog thiab kev sib koom tes zoo uas lawv tuaj yeem koom tau hauv.
    3. Cov Marketing: Ib tus tswvcuab ntawm pawg neeg kawg tau ua qhov kev tshawb xyuas ntawm Deborah lub vev xaib, tsom mus rau SEO. Lub hom phiaj yog nrhiav txoj hauv kev los txhim kho Bite Me! Lub khw muag khoom digital nrog kev qhia txog kev txhawb nqa kev lag luam-rau-kev lag luam kev cia siab. Pab pawg no tseem tau tshuaj xyuas txoj hauv kev siv social media coj mus rau cov neeg muag khoom uas xav nqa lub tuam txhab cov khoom lag luam.

tau

Yooj yim nrog cov ntaub ntawv muab los ntawm pab pawg NSRT, Deborah muaj peev xwm ua kom muaj kev vam meej hauv kev nthuav dav nws cov neeg siv khoom. Nws tau ntxiv 327 Cov Tsev Muag Khoom Safeway rau nws cov neeg siv khoom. Txhawm rau kom tau txais cov kev txiav txim tshiab, nws ntiav 12 tus neeg tshiab, suav nrog tus thawj tswj kev tsim khoom, nqa tag nrho kev ua haujlwm mus rau 37. Cov nyiaj tau los rau lub xyoo tom ntej tau kwv yees li $ 2 lab, nce ntxiv ntawm $ 1.6 lab rau lub xyoo dhau los.

Deborah muab cov qhab nia ua haujlwm siab. "Cov lus kuv muaj ntawm kuv txhais tes yog qhov muaj nuj nqis," nws hais. “Nws yog ib yam uas kuv tseem tuaj yeem siv 10 xyoo dhau los.

"Cov npe [cov neeg sib tw] suav nrog cov tuam txhab uas kuv tsis tau paub tias muaj, thiab ib qho ntawm lawv tau ua $ 35 lab hauv cov nyiaj tau los. Qhov ntawd yuav qhia ib yam dab tsi rau kuv. Yog tias lawv ua tau, vim li cas kuv tsis tau? ”

Tshaj li cov naj npawb, Deborah hais tias qhov kev zov me nyuam tau ua rau nws txoj kev ntseeg siab ua tus tswv lag luam. Nws tau hais tias "Kev ua lag luam tuaj yeem ua tau kho siab heev," “Tab sis kuv pab neeg saib kev lag luam nyob rau sab tau taub tias kuv tuaj qhov twg tuaj. Thaum kuv nyab xeeb txog lawv, cov qhov rooj dej nyab qhib. ”

Nws hais ntxiv tias "Qhov no tsis zoo li lwm txoj kev pabcuam kev lag luam uas kuv tau txais ua ntej," “Muaj ntau ntau cov programs uas muaj lub siab zoo, tab sis tsis tshua xav dab tsi rau hauv ib yam dab tsi. Nrog ua liaj ua teb ua noj, koj yuav tau txais txiaj ntsig. "